Winning awards is important for creative agencies. It demonstrates to prospects that your work has been independently verified by the industry and your peer group as being of the highest quality. It helps attract and retain the best talent.
We often recommend finding a niche or developing a specialism to our creative sector clients – typically digital media, design, film & video and live event production companies of under £10m turnover. And the concept of a niche or specialism is often greeted with dismay and misunderstanding.
Thanks to all those who have congratulated us on 13 years of Every Sense. So what, if anything, have I learnt in 13 years of helping creative agencies to grow, prosper and achieve their potential…? Here are just 13 thoughts.
Valentine’s Day this weekend…you may be planning to show appreciation for the personal love in your life. But how can showing the love at work affect the success of your creative agency or production company?
What to do with that leap day?
Or are you battling under what feels like a persistent low and storm clouds? The weather may be hard to predict, but we can predict all too confidently that, without a clear, differentiated value proposition your creative agency will have turbulent times. Check out the short-term forecast. Do any of these situations sound familiar…
As part of our proven process for defining a creative agency value proposition, (answering the question ‘why would your ideal client choose you over the competition?) we get insight from their clients.