Do you know why your ideal client would choose you over the competition? 

To gain new clients and sustainable, profitable growth you need to know why your ideal client would choose you over the competition.  You need a Value Proposition.

A differentiated Value Proposition is your secret weapon. It is the difference between agencies that thrive and those that stall.

Every Sense has a unique, thorough, practical process to help uncover your Value Proposition.  

Our proven process has changed the fortunes and future for numerous agencies.

Every Sense can help you develop a Value Proposition which: 

  • Is driven by client needs - especially those crucial unmet needs

  • Is built on your strengths

  • Identifies the sectors, clients and projects where you are most likely to succeed, deliver profitable projects and develop profitable relationships

  • Provides clarity and focus for all sales and marketing activities

  • Eliminates expensive and ineffective sales and marketing activities

  • Harnesses your capabilities

  • Provide opportunities to develop new added-value products and services

  • Addresses trends and future needs

  • Draws on the skills and talents of your team

  • Delivers on your ambitions

For an initial conversation in complete confidence call Angela Law or Peter Wrigglesworth 01491 412094

Clients say

 

Want to win more of the right kind of business?

Creative agencies invest thousands of pounds in sales people, business development agencies and sales and marketing strategies which don’t deliver.  Time to do it differently.    

Every Sense can help you:

  • Target the sectors and clients where you can succeed; develop long-term relationships and profitable business

  • Gain clarity and focus for all sales and business development

  • Eliminate ineffective sales and business development activities and expenditure

  • Recruit, nurture and monitor effective business development people

  • Improve pitch effectiveness

  • Develop effective networking and cross-selling

  • Turn one-off clients into long term accounts

For an initial conversation in complete confidence call Angela Law or Peter Wrigglesworth 01491 412094

Clients say

 

Want to understand what clients really need?

We have a unique methodology to gain a clear, independent understanding of your agency from a client’s perspective and what they really value about you, rather than what you think they value.

Our research often results in immediate new business opportunities, provides great insight for marketing and business development, and opens up future opportunities. It always enhances the relationship between the agency and client. The client insight process also provides the basis for a compelling differentiated proposition for your agency.

It is clear, simple and easy for your clients.

Notes - maybe delete next section and add client comments instead. note add really to picture caption

Specifically:

  • What your clients are really buying when they buy from you

  • A client perspective on how you add value

  • How they see you in relation to the competition

  • Areas for service improvement or development

  • Areas for development to further meet client needs or to anticipate client needs of the future

  • A client perspective on how to improve your marketing and business development.

For an initial conversation in complete confidence call Angela Law or Peter Wrigglesworth 01491 412094

Clients say

 

Does your agency have a clear sense of direction and purpose?

Creative agencies are started by creative people. The initial excitement is in winning the job, delivering good work, being praised by the client. After a few years’ success, some creative agencies hit a brick wall.

Growth and diversification strategies are tried without success; margins are under pressure; the marketplace is more competitive and changing more rapidly than ever before and, despite, a bigger headcount (and higher overheads) you are working harder than ever before.  Sound familiar?

You need to clarify what the business is, what the ambition is, and how you are going to achieve it.   

Every Sense can help you:

  • Define the ambition to meet your specific business and personal goals

  • Accelerate your growth and avoid common pitfalls

  • Engage your team and their talents in the ambition

  • Create an effective plan

  • Develop the skills and behaviours you need to deliver

  • Monitor and evaluate performance to keep building on growth

For an initial conversation in complete confidence call Angela Law or Peter Wrigglesworth 01491 412094

 

Clients say

 

The success of your creative agency depends on the skills of your people.

Investing in training is a great way to get ahead and grow.

With in-depth understanding of the marketplace, the work your people do and the challenges they face, Every Sense delivers bespoke training in:

  • Effective brief-taking

  • Effective pitching

  • Effective business development

  • Effective account development

  • Effective client relationship and negotiating skills

  • Effective networking

Most recently, Every Sense has been chosen by ScreenSkills, the industry-led skills body for the UK's screen-based creative industries to deliver a nationwide series of seminars on developing effective client relationship and negotiating skills.

For an initial conversation in complete confidence call Angela Law or Peter Wrigglesworth 01491 412094

Clients say