About

Creative agencies are started by creative people. The initial excitement is in winning the job, delivering good work, being praised by the client. After a few years’ success, many creative agencies and production companies hit a brick wall.

Growth and diversification strategies are tried without success; margins are under pressure; the marketplace is more competitive and changing more rapidly than ever before and, despite, a bigger headcount (and higher overheads) you are working harder than ever before.  Sound familiar?

Having built and sold our own successful agencies we know exactly what being an owner is like. Business consultants from other sectors simply don’t understand the market, the competition, your people and your motivation.

You’ll benefit from our deep and evolving insight into the marketplace, client needs, what matters, what works and why some agencies succeed and thrive while others stall.

For an initial conversation in complete confidence call Angela Law or Peter Wrigglesworth 01491 412094

Approach

Our approach is based on three key principles.

1. INSIGHT

We build on client needs and insights.  You’ll get a clear, independent understanding of your agency from a client’s perspective and what they really value about you, rather than what you think they value. Our research creates a great platform for marketing and business development, frequently results in immediate new business opportunities and always enhances the relationship between the agency and client. Above all, our research helps you understand what your clients will need in the future. This insight means you can develop a value proposition where your agency is a long term partner to clients rather than just another supplier.   

2. ENGAGEMENT  

We involve and engage your leadership team and people in highly-participative, collaborative  and insightful Workshops.  This powerful approach releases capability, gets buy-in from your team, generates new ideas, and helps everyone step up and work together to deliver greater value for you and your clients. No expensive consultancy reports that lie unused on a shelf here! We draw on the talents and ambitions of your team and enable you to work together towards common and co-created goals.

3. strengths  

We play to strengths and minimise weakness.  Every agency has positives and expertise to build on.  Our unbiased perspective helps identify those strengths, relate them to the needs of specific market sectors and clarify a profitable direction.  

The support we give is tailored to your specific business, personal and financial objectives as a company owner or principal. There are no off-the-shelf solutions. 

For an initial conversation in complete confidence call Angela Law or Peter Wrigglesworth 01491 412094

Angela Law

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Angela’s career spans more than 25 years in media, marketing and marketing consultancy, with clients including the BBC and Open University. 

She was Managing Director of Hawkshead, a video production company which developed a strong reputation for education and training programmes on complex and sensitive subjects designed to change people’s attitudes or behaviour. Hawkshead received numerous awards for creativity and effectiveness including IVCA Grand Prix, New York Film Festival Grand Award and IVCA Effectiveness Awards and was consistently voted in the top 5 ‘most admired’ production companies in Televisual magazine’s peer poll.

Hawkshead was sold to a larger group, which was developed and eventually bought by Endemol - one of Europe’s most successful independent media groups. 

As a Board member during this process Angela experienced the full cycle of business growth, acquisition, assimilation of other business streams and value realisation.

Angela is a founding Director of Every Sense. Her particular areas of interest and expertise include value proposition, differentiation, marketing, sales development, and how creative companies can grow and improve performance through the effective recruitment, management, motivation and mentoring of their people.  

Angela attended the Strategic Management Course at Ashridge Business School. She has been an elected board member of EVCOM and has provided mentor advice and support to students at the University of Westminster and Brunel University. Angela is a regular speaker and chair at industry conferences.    

Peter Wrigglesworth

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Peter’s 30 years of experience in running production companies was developed on the back of a career in photography, filmmaking and video production.

Peter's communication agency Upstream advised clients on communication strategy and delivered across live event, video and digital.   The company gained  a high profile, winning many awards for its creativity and quality including the CBI Award for Effective Communication and the Sony Award for Effective Business Communication. Peter merged Upstream with another company, developing a focus on employee communication and engagement.

Having spent over 25 years at the sharp end of business communication, Peter is now a founding director of Every Sense.  Peter’s interests include seeing and clarifying the ‘big picture’, developing business strategy and negotiating mergers and acquisitions.  

Peter is a trained Appreciative Inquiry practitioner. His skills in facilitation and enabling companies to use AI as a strengths-based organisational methodology has seen him work with clients in the UK, US and China.