Making the Most of Winning Awards

Winning awards is important for creative agencies. It demonstrates to prospects that your work has been independently verified by the industry and your peer group as being of the highest quality. It helps attract and retain the best talent. And winning a creative award can be great for existing client relationships too. But all too often, once the champagne has been drunk and the misdemeanours on the dance floor forgotten, creative companies fail to make commercial capital out of winning creative awards – when it’s an ideal opportunity to raise your profile and communicate your added value to all your clients and prospects.

So if you are considering whether to invest in entering an award scheme, you have been nominated, or won an award, check out this advice on how to maximise the return on investment on entering and winning creative awards. ( )

And make the most of those hard won creative awards…